General description
This book explains, in layman's terms, the basic nature, function, and application of intellectual property (IP) rights, including how you can acquire those rights, wield them effectively against your competitors, or exploit them lucratively through licensing agreements and other rewarding adventures. This book covers all of these critical concepts, such as Working with IP professionals, Presenting a patent explanation, Determining what is copyrighted and what isn't, Protecting your commercial identity, Inspecting the basic elements of a license, Determining infringement, Avoiding the ten worst naming blunders.