A Different Approach to Creating Predictive Models for Neuroscience

Caroline Beckett, the global CRISPR product manager, discusses reagent solutions for creating predictive models for neuroscience research. She notes that many neuroscientists want to be able to create a predictive model in the lab of what’s actually happening in patients or in the clinic.  A lot of the products her team supports enable customers to do that, and in some cases, she works with customers to make the products for them. She explains that what we have to offer is a little different from other suppliers because of the priority placed on customer engagement and collaboration.  According to Caroline, we do a lot of background work assessing projects before it ever recommends a product or tries to make a sale. In this way, we are able to learn all the details of our customers’ research and tailor its product offering to meet their needs at a variety of different levels. For example, starting very basic, we provide the reagents and tools neuroscientists need to use to create predictive models for neurodegenerative disease. Alternatively, some researchers would prefer us to provide ready-made reagents for them. So in addition to providing things like CRISPRs, cell culture reagents, and different reagents for detection, we can also provide ready-made cell lines that are applicable to different scenarios in neurodegenerative diseases. we can also provide more customized services where it actually builds larger groups of reagents or individual cell lines that researchers need. Caroline also discusses how we engage with customers from the moment they start an experiment until the day they publish the data in all the different parts of the research that they do. From cell culture to gene editing to the assays neuroscientists use to determine the phenotype of the situation, we provide a comprehensive neuroscience offering that sets it apart.